Meet DPG Media, the titans of news and journalism in Holland. With a stellar reputation as one of the country’s biggest and most trusted media brands, DPG Media is synonymous with delivering top-notch news, both in print and online. Their audience is a savvy mix of news junkies, culture enthusiasts, and tech aficionados, all eagerly consuming the latest stories and updates. With their recent venture into the digital realm through a new platform called Play, DPG Media was ready to elevate their game and engage their audience in a fresh, exciting way.
The Play platform was designed to host informative video series that align with DPG’s brand identity. The challenge? Creating an eye-catching introduction for a new series, “NL vs AI,” which needed to stand out and captivate viewers right from the start. The client wanted something that would not only grab attention but also seamlessly fit into their brand’s new digital space.
DPG Media’s big idea was to launch “NL vs AI,” a series set to dive into the fascinating clash between Dutch culture and artificial intelligence. They needed an animation that would serve as the perfect introduction to this engaging series and a motion design template to keep the series looking sharp and consistent. The goal was clear: make the series pop on the new Play platform, drawing in viewers and keeping them hooked.
We kicked off the project by diving deep into DPG Media’s vision for “NL vs AI.” We researched the series concept thoroughly, understanding the blend of Dutch cultural elements with cutting-edge tech. Our goal was to create a style that was both tech-savvy and distinctly Dutch. We scoured references and decided on a font with a techy, research-oriented vibe, perfect for setting the tone.
Starting with a script, we crafted a concise and compelling introduction, aiming to capture the essence of the series in just a few seconds. The storyboard came next, mapping out the visual flow and ensuring we hit all the right notes. Graphics were created using Photoshop and Illustrator, with a color scheme that incorporated Dutch elements like tulips and bikes, juxtaposed with sleek tech visuals.
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Animation was done in After Effects, where we had some fun experimenting with high-tech effects. A humorous attempt at a Dutch cheese rolling into a tech world was quickly sidelined for something more on-point. We ultimately focused on a visual clash of Dutch elements with tech themes, resulting in a sophisticated yet accessible animation. Our mock-up template included everything from lower thirds to transitions, allowing editors to tweak and adjust with ease.
The final product was a comprehensive motion design template that hit all the right notes. We designed an engaging intro animation that captured the essence of “NL vs AI” and created a versatile template for the series. This included a fully animated lower third, transitions, and a mock-up template that editors could use for dynamic episode titles. Every detail was crafted to ensure consistency and visual appeal across the series.
The impact of our work was nothing short of stellar. Thanks to the vibrant and engaging introduction and the seamless motion design template, “NL vs AI” quickly gained traction. DPG Media hit the 1 million view mark, a milestone that significantly boosted their platform’s visibility and user engagement. The series not only attracted more viewers but also increased paper sales and platform subscriptions.
In short, our creative solutions helped DPG Media achieve their goals and make a splash in the digital arena. The project was a resounding success, demonstrating the power of well-executed animation and design in driving audience engagement and brand growth. We’re thrilled to have played a part in this exciting venture and look forward to more opportunities to create impactful and innovative solutions!